JR Cigar - the world’s largest cigar store

JR Cigar is one of the largest retailers of cigars in North America. The site, JRCigars.com attracts over 100,000 unique users each month. To ensure that JR Cigar continued to cement its position as a leading brand within the cigar industry and grow its retail services online, the team at CLD established clear objectives in redesigning and developing the platform. The objectives were straightforward, we wanted to increase online revenue, create a seamless and positive online experience, and we also wanted to provide the business with an easy to use CMS to enable flexible and fast management of content. To increase business revenue through an improved online shopping experience, we created a digital strategy to implement effective technical solutions that would result in improved sales and overall traffic.

The navigational structure implemented was developed through exercising iterative information architecture and user experience practices. We wanted this platform to be designed for JR Cigar’s customers.

To compliment the classic stylised nature of the brand, we set out to design a more contemporary and modern user interface that distanced itself from the ‘catalogue’ style prevalent in early websites. We rejuvenated the brand by creative a fresh new look and feel to appeal to consumers and improve their purchasing experience. More pertinent is that the website is now responsive to ensure the platform is available for mobile and tablet users.